A turbulent year is drawing to a close. The solar industry experienced highs and lows, as it does every year. We had the pleasure to work on a lot of great projects, and saw how using photovoltaic diesel hybrid systems is gaining importance in remote regions of the world.
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As the year 2013 draws to a close, it is time for us to look back. We published many posts and articles on our different channels, but we also received many questions, suggestions, links and great images from you. Many of them made us smile, laugh and be proud of the solar technology.
Reason enough to show you our favorite images from YOU in 2013. Thank you!
These are the top stories you can’t miss in November:
Our blog is growing with the addition of a new category, “Career.” The “Sonnenallee” SMA employee blog, which to date has had its own domain, is being integrated into our Sunny Corporate Blog together with its roughly 200 entries.
Craig Morris, a US born energy blogger, has been living in Germany for over 10 years. Right when he got here, his fire for renewable energies was ignited. The Energiewende, the transition from fossil fuels to renewables energies, has always been a big topic in Germany. For Craig “living with the Energiewende” (title of a documentary by German filmmaker Frank Farenski) sounded like “living with cancer”. Instead, he felt, this revolution needed to be celebrated. This is why the editor of Renewables International decided to make his own documentary – a loveletter to the Energiewende.
As renewables become an integral part of the energy mix around the world, you sometimes lose track of the global developments. Things change on a daily basis, articles are published almost every minute which is why we will recommend five stories you must read every month. They will vary from interesting comments to fascinating reports or images from the world of renewable energies.
An eventful year for the solar sector is drawing to a close. For our industry, 2012 has been characterized by ups and downs and the debate on the energy transition. In the end, it became clear that there is no alternative to renewables.
Yes, you read correctly, our Employee Blog is celebrating its first birthday. It all began exactly a year ago as we went online with our career page on Facebook and our Sonnenallee Blog during the 2011 summer festival. A lot has happened since then, though. Now, over 120 articles have been posted on our Blog online, which have been read more than 30,000 times. Our Facebook page also has more than 1,600 fans.
We would like to thank all of you! Many thanks for reading, for your questions, comments, links and contributions. It is a lot of fun working on this and we’re really glad you are a part of it. We will continue keeping you up-to-date with news and information on all aspects of life at SMA and in the region of Kassel. If you have any ideas about topics or suggestions as to how we could improve things, feel free to send an email to Sonnenallee@SMA.de, or leave a comment on our blog.
We look forward to spending another social media year together with you!
Your SMA Employer Branding Team
Jannis Rudzki-Weise wrote his bachelor’s thesis on the potential of the social web for corporate communication in the renewable energy industry. He conducted interviews at four international companies in this sector for his thesis. Jannis shares his insights on the value of entering the social web, factors businesses should consider, and concrete recommendations for action.