Archives from Months January, 2012

Snow paradise: Off to the Bilsteinturm tower

Ausblick-auf-den-See1

Fitting with the cold snap predicted to head our way, I have the perfect idea for a weekend excursion for you: whoever would like to wander through the deep snow in the nature preserve park or missed the chance to take a cross-skiing trip to Austria this year can make up for it now.

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Snow paradise: Off to the Bilsteinturm tower.

Ausblick-auf-den-See

Fitting with the cold snap predicted to head our way, I have the perfect idea for a weekend excursion for you: whoever would like to wander through the deep snow in the nature preserve park or missed the chance to take a cross-skiing trip to Austria this year can make up for it now.

Continue reading »

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How to Retain Customers: 5 Tips for Good Service

The photovoltaic market is changing a great deal these days, and as a result, installers are facing new challenges. In addition to core business offerings and well-made products, customers expect extensive service and support and quick responses when service is needed.

Excellent customer service will pay off.

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SMA Christmas Donation Drive for needy Children

"El Pueblo Unido" - school for street children

Christmas donation drives have a long tradition at SMA. For many years, the company’s employees have collected money during the Christmas season and donated it to needy children. I had the opportunity to speak with Tahere Tabreezi about this program. Tahere serves on the works council and the charity-giving committee, as well as overseeing sports programs at SMA.

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“An exciting country with enormous demand for energy” – Impressions from Intersolar India

An exciting country with enormous demand for energy
In an Interview Aaron talks about his experiences in India

In an Interview Aaron talks about his experiences in India

 

The Intersolar India trade fair was held in Mumbai from December 14 to 16, 2011. The fair was an important event for the fledgling Indian PV market. Aaron Gerdemann represented our company there along with a number other employees from India and Germany. We interviewed him about his trip.

 
What makes the Indian PV market so special?

Aaron Gerdemann:Indiais an exciting, up-and-coming market. The economy there is booming and the demand for energy is enormous. The Jawaharlal Nehru Solar Mission is aiming to create a total of 20 gigawatts of grid-tied capacity and two gigawatts of off-grid capacity by 2022.

Since fall 2010, SMA has been present in the Indian metropolis of Mumbai with its own sales and service company. From there, our colleagues are supporting various PV plant projects, including several large-scale ones.

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What Does a PV Inverter Actually Do?

The solar inverter converts direct corrent into alternating current

Almost everyone is familiar with the shiny panels (or photovoltaic modules in technical terms) that can usually be seen on rooftops, yet very few know anything about their corresponding devices in the basement (they’re not always in the basement, but more on that later). These devices are called inverters and they are worth knowing about, not merely because of their distinctive names such as “Sunny Boy” but also due to their critical function in PV plant. So what is the actual purpose of an inverter and what must it be capable of?

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SMA kicks off the “Sunny” corporate blog

Günther cramer

After the launch of the employee blog Sonnenallee last year, this week sees the start of our corporate blog. We got the complete lowdown from Leonie Blume, Social Media Manager.

Why does SMA need an online diary?

Leonie: We want to use it to communicate useful information, add value, and support the exchange of knowledge. We want to offer our customers the chance to engage with us and make it clear that we're interested in what theyhave to say. In addition, we hope to use the channel to highlight key future trends and topics and clarify our position. This type of social media also provides greater reach and makes it easier for people to find us online. We hope the blog will help us come high up in Google searches on topics such as smart homes and grid integration. That's why we have to be credible and transparent in our communications.

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Development of Solar Power will only Marginally Increase Electricity Prices

Guenther Cramer

Günther Cramer, SMA Chairman of the Supervisory Board, on the construction of PV plants in 2011, the discussion surrounding further reductions in subsidies for solar power and the outlook for photovoltaics in Germany.

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What Does a PV Inverter Actually Do?

The solar inverter converts direct corrent into alternating current

Almost everyone is familiar with the shiny panels (or photovoltaic modules in technical terms) that can usually be seen on rooftops, yet very few know anything about their corresponding devices in the basement (they’re not always in the basement, but more on that later). These devices are called inverters and they are worth knowing about, not merely because of their distinctive names such as “Sunny Boy” but also due to their critical function in PV plant. So what is the actual purpose of an inverter and what must it be capable of?

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67 Component Parts and a Lamp: Girls Camp at SMA

Magdalena-Preiß

In the fall of 2011, I was appointed to provide support in the commercial and technical Vocational Training department. During this time, the department organized the Project MINT Girls Camp.

What is Girls Camp?

The Girls Camp was initiated by the Hessen Ministry of Economic Affairs and the German Federal Employment Office to provide 14 to 16-year-old girls with practical insight into qualified jobs in the fields of mathematics, computer science (“Informatik” in German), natural science and technology, in short, MINT. The objective here is to give young girls an understanding of technology in the job world. The participants learn typical work techniques in the fields of metal working, electronics and computer science.

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What are you looking to do in Kassel?

herkules

What do you, a Hamburg native, want to do in Kassel?” This is frequently the response I get when natives from Kassel ask me where I come from. Kassel is a beautiful city, a classic “love at second sight” instance, offering a great many things to discover.

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